How we work
Natiboo is a senior team that works project by project. Behind every delivery there are people: developers, architects and specialists with many years in the craft, who join each project based on what it needs.
We are a distributed company and we have worked remotely from the start. You can ask us for technology consulting, custom software development, or maintenance and evolution. If you are not sure where to begin, tell us your context and we will propose the next step.
The people behind each project
Many of them work with us independently. Some also work with other companies or have confidentiality agreements, and others prefer not to be listed as anyone's staff. That is why we don't publish their names here. Isabel Barea and Eduardo Martos are the public faces of the team.
You always have a human contact. Sometimes a person manages the project and acts as an intermediary to protect the team. We can take on the whole project or join your team or your current provider.
AI assistants for repetitive work
Our human team is supported by a group of AI assistants. They sort invoices, monitor security, prepare drafts and coordinate tasks. You can meet them below, with their names and what they do.
We use AI with clear rules. We adapt to your team's tools. If you work with Claude Code, for example, we use it instead of ours. We do not send confidential data to AI tools without your express authorisation.
A person reviews and signs off
None of the assistants makes decisions on its own. Everything that leaves Natiboo is reviewed and approved by an experienced person on the team. Nothing is deployed without that approval.
We work in milestones. First we understand processes, architecture and risks. Then we define a delivery plan with clear priorities. In every delivery, AI-assisted code goes through the same tests and the same review as everything else.
Who we are
Isabel Barea
Co-founder
Product Owner and Software Developer. She co-founded Natiboo in 2010. On projects of all sizes she brings empathy, versatility and attitude. Curious and dynamic, focused on results and on the client, with strong communication skills, teamwork and a drive to learn and take on new challenges.
Eduardo Martos
Founding partner
Software architect and senior developer. He founded Natiboo in 2010 and has spent more than 20 years turning complex problems into sustainable digital platforms. He aligns technology, product and business, reduces technical debt and applies AI with human judgement.
Our AI assistants
Patricia
AI assistant
Coordinator
Assists with coordinating the AI assistants. She shares out tasks, avoids overlaps and prepares a daily summary for management.
Mario
AI assistant
Account manager
Assistant to the sales lead. He looks for opportunities on freelance platforms and prepares proposals for review.
Lolo
AI assistant
Sales development representative
Supports sales prospecting on LinkedIn. He finds companies that fit Natiboo and prepares first contacts.
Nati
AI assistant
Brand manager
Natiboo's community manager. She prepares posts, replies to the community and showcases our projects.
Laura
AI assistant
SEO specialist
Supports Natiboo's SEO and website upkeep. She prepares content, checks the technical side and measures results.
Pepe
AI assistant
Community manager
Supports spreading the founder's voice. He prepares posts and conversations about Natiboo's work from Eduardo's profile.
Luis
AI assistant
Software developer
Supports software development. He prepares code changes, and nothing is deployed without Eduardo's OK.
Chema
AI assistant
Cybersecurity analyst
Assists with defensive cybersecurity. He watches versions and dependencies and proposes patches.
Paco
AI assistant
Administrative manager
Assists with accounting. He collects and organises invoices and supports the company's bookkeeping and administration.
Shall we talk about your project?
Tell us your context, your systems and what worries you. We go through it with you and propose where to begin.