The new Natiboo website was conceived as a digital platform capable of explaining our services, organizing complex knowledge, and demonstrating how we understand technological evolution. The goal was not only to renew the corporate image but to build a useful system for clients, search engines, and AI assistants.
Developed on Drupal 11, it integrates structured content, semantic SEO, accessibility, performance, A/B testing, a conversational assistant, and tools based on WebMCP. All of this is supported by a modular architecture designed to evolve without relying on rigid structures.
The result is a platform that can be discovered by search engines, understood by AI assistants, used by people, and invoked by agents, in addition to continuously improving based on real usage data.
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Editorial selection. Articles on web architecture, complex migrations, and technical decisions from real projects.
The new Natiboo website was conceived as a digital platform capable of explaining our services, organizing complex knowledge, and demonstrating how we understand technological evolution. The goal was not only to renew the corporate image but to build a useful system for clients, search engines, and AI assistants.
Developed on Drupal 11, it integrates structured content, semantic SEO, accessibility, performance, A/B testing, a conversational assistant, and tools based on WebMCP. All of this is supported by a modular architecture designed to evolve without relying on rigid structures.
The result is a platform that can be discovered by search engines, understood by AI assistants, used by people, and invoked by agents, in addition to continuously improving based on real usage data.
In Spain, software (technically referred to as "computer program") is protected by the Intellectual Property Law (LPI) from the moment of its creation. We analyze the legal aspects of software ownership and how work models like Natiboo's In-sourcing ensure the continuity of your business.
To avoid falling into the trap of vendor lock-in or supplier dependency, a paradigm shift towards models such as In-sourcing is necessary, our standard at Natiboo, where the client-supplier relationship is based on knowledge transfer, technical criteria, and co-creation.
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Latest analysis. Development, performance, and platform integrations for teams operating in production.
The regulations regarding technology continue to increase, and it is not enough to have complied with all legal requirements at the time of starting to use them; it is necessary to conduct periodic audits of the compliance status.
"AI with Criteria" is not just about implementing algorithms, whether they are in-house solutions or purchased from third parties, but about understanding their impact on the business and applying them with precision.
In Spain, software (technically referred to as "computer program") is protected by the Intellectual Property Law (LPI) from the moment of its creation. We analyze the legal aspects of software ownership and how work models like Natiboo's In-sourcing ensure the continuity of your business.
To avoid falling into the trap of vendor lock-in or supplier dependency, a paradigm shift towards models such as In-sourcing is necessary, our standard at Natiboo, where the client-supplier relationship is based on knowledge transfer, technical criteria, and co-creation.
The in-sourcing methodology fosters a spirit of co-creation where technical and business teams build complex yet stable solutions together. By working "shoulder to shoulder" as one more member of the organization, constant knowledge transfer is facilitated, ensuring that the know-how stays in-house.
Labdoo is an international organization present in over 150 countries that reuses computer equipment to reduce the digital divide and provide educational opportunities to communities around the world. Its technological platform coordinates thousands of volunteers, refurbishment centers, educational projects, and devices distributed globally.
When Labdoo contacted Natiboo, the goal was apparently simple: migrate its platform from Drupal 7 to Drupal 10. However, after analyzing the project, we understood that a conventional migration would have transferred years of technical debt to the new system.
Our proposal was different: to rethink the architecture from scratch, preserving the knowledge accumulated over the years, modernizing the platform, and preparing it to continue growing over the next decade.
Today, after almost three years of collaboration, Labdoo has a new platform that is much more maintainable, faster, and ready to evolve, currently in closed beta phase before its final launch.
Since 2019, Natiboo has been collaborating with FastBill as a technology partner in the continuous evolution of its web platform. The project began with evolutionary improvements on a Drupal website with little editorial structure, non-standardized code, and limited publishing processes.
Over time, that collaboration turned into a profound transformation: the creation of an editorial architecture based on reusable components, improvement of the blog, development of core pages, implementation of Media, technical SEO, structured data, performance optimization, evolution to Drupal 10, security reinforcement, and continuous improvement of the editorial experience.
The result is a more stable, flexible, and productive platform, designed for the FastBill team to publish, structure, and optimize content with greater autonomy, lower risk, and more capacity for evolution.
The In-sourcing is a way to hire technical services and a strategic decision if you are looking for scalability without losing sovereignty over your own technology.
Natiboo has collaborated for more than four years as a technology partner in the evolution of Bodeboca's e-commerce ecosystem, one of the most complex wine marketplaces in Europe.
The project started from a fragmented architecture, with a core in Drupal 6, multiple subsystems in Drupal 8, and a high technical debt that directly impacted the business: errors in campaigns, synchronization issues, scalability limitations, and a high time-to-market.
From an integrated team position, Natiboo has participated in the entire cycle: progressive migration to modern Drupal, architecture redesign, optimization of logistical and editorial processes, system stabilization, and improvement of operational capacity.
The result has been a more robust, scalable platform aligned with the business, capable of handling critical peaks such as Black Friday or Christmas campaigns normally, reducing incidents and improving the speed of product evolution.